Yellow.com.eg

Frequently Asked Questions About Egypt Mobile Yellow Pages

01- What is Mobile Yellow Pages?
02- What is the URL for Egypt Mobile Yellow Pages?
03- Why is it the same URL as Egypt Yellow Pages main website?
04- Why don't you use the http://mobile.Yellow.com.eg URL for promoting Mobile Yellow Pages?
05- What technology do I need to have on my mobile phone to be able to access Mobile Yellow Pages?
06- What other ways can I access Mobile Yellow Pages on my phone?
07- I already have the Egypt Yellow Pages Nokia Local Search plug-in on my Nokia phone. Is that the same thing?
08- Since the Nokia Yellow Pages Local Search plug-in and Mobile Yellow Pages are two different things does that mean they will deliver different information and search results? 09- What mobiles brands will be able to access Mobile Yellow Pages?
10- What is the main difference between the Yellow.com.eg website and Mobile Yellow Pages?
11- How will the banners look and what features will they have on Mobile Yellow Pages?
12- How are search results displayed on Mobile Yellow Pages?
13- How are the banners delivered on Mobile Yellow Pages?
14- If I only advertise on IYP do I lose my Investment related search ranking on Mobile Yellow Pages?
15- Will keyword investment on IYP influence the results on Mobile Yellow Pages?
16- Is everything available in Arabic and English?
17- What are Mobile Directory Services?
18- Who do I send questions, comments, complaints and suggestions to in regard to Mobile Yellow Pages?
19- Can I still view Yellow.com.eg on a mobile device?
20- What marketing Egypt Yellow Pages is doing to promote Mobile Yellow Pages?
21- Will IYP and MYP customers appear in bold on Mobile Yellow Pages?

What is Mobile Yellow Pages?
Mobile Yellow Pages is in essence a website developed exclusively for mobile phones and similar handheld devices like PDA’ and Blackberry’s etc. It is specially designed to deliver business listings and mobile advertising in a very efficient manner. Efficient meaning – using as little amount of bandwidth or data transfer as possible. With a normal website there are many graphical images and text that should not be delivered to a mobile website. The mobile website or Mobile Yellow Pages as we refer to it in this document is designed to use as little an amount of bandwidth and data transfer as possible.

What is the URL for Egypt Mobile Yellow Pages?
Main URL to access the Mobile Yellow Pages will be http://www.Yellow.com.eg .

Why is it the same URL as Egypt Yellow Pages main website?
The website hosting servers will automatically recognize whether or not the request to visit the site is coming from a computer or a mobile device. If it is a mobile device, the request is automatically directed to the Mobile Yellow Pages Portal. Which is actually located at http://mobile.Yellow.com.eg.

Why don’t you use the http://mobile.Yellow.com.eg URL for promoting Mobile Yellow Pages?
There is great awareness and brand equity in the Egypt Yellow Pages logo as a URL already. It makes sense to continue pushing the actual branded Yellow.com.eg URL and use technology to identify and direct users to the appropriate website or mobile portal.

What technology do I need to have on my mobile phone to be able to access Mobile Yellow Pages?
To access Mobile Yellow Pages, your mobile will need to be able to connect to the Internet. There are few ways for a mobile phone to access the Internet. First and most importantly your phone must have an Internet Browser. Then the user must subscribe to a data services package. The most common is through data services provided by mobile operators such as Mobinil, Vodafone Egypt or Etisalat Misr. These data services are sold in different access packages but they are most commonly known by the terms GPRS and 3G services.

What other ways can I access Mobile Yellow Pages on my phone?
If your mobile phone has Wi-Fi capabilities, it can access Mobile Yellow Pages when it is connected to a wireless LAN. These are also known as wireless Hot-Spots too. Many hotels, cafes and restaurants all over Egypt and the world offer Wi-Fi Hot-Spots to their customers either free of charge or through a paid access model.

I already have the Egypt Yellow Pages Nokia Local Search plug-in on my Nokia phone. Is that the same thing?
No, it is not the same thing at all. The Egypt Yellow Pages Local Search plug-in on Nokia phones is an actual software application that has either been pre-installed on the Nokia mobile when it is manufactured or someone has downloaded it and installed it themselves on their Nokia mobile phone. The Nokia Yellow Pages Local Search plug-in is a completely different application than Mobile Yellow Pages and should never be considered the same thing. The difference is that Mobile Yellow Pages works on any mobile phone in the world that has Internet access and a web browser. The mobile phone could be a Sony Ericsson, Motorola, iPhone, Samsung, General Mobile, Vertu, i-Mate, Blackberry, LG and the list goes on…and yes even Nokia mobiles too. If the Nokia phone has Internet access and a web browser it will be able to access Mobile Yellow Pages. Yellow Pages Local Search plug-in on Nokia mobiles is only available on selected Nokia Smart phones.

Since the Nokia Yellow Pages Local Search plug-in and Mobile Yellow Pages are two different things does that mean they will deliver different information and search results?
No they both communicate with the same Yellow.com.eg database. That means that they will deliver the same information and search results according to revenue. There is a difference in the search logic of the Nokia Plug-in from the search logic in Mobile Yellow Pages and that could be evident in search results. The reason for this is that in the Nokia Search Plug-in the 4 search criteria’s are separated into search by Business Name, Category, Keyword or Brand. In the Mobile Yellow Pages the search results are a blend of all 4 of those Search Criteria’s.

What mobiles brands will be able to access Mobile Yellow Pages?
All mobile devices that have the ability to connect to the Internet and browse web pages will be able to access Mobile Yellow Pages.

What is the main difference between the Yellow.com.eg website and Mobile Yellow Pages?
The biggest and most obvious difference is that Mobile Yellow Pages is exclusively a Local Search engine. Due to the limited screen sizes of mobile devices and slower Internet connectivity speeds (GPRS/3G) in the mobile telecom sector Mobile Yellow Pages must be very efficient in its use of graphics, content and data. The Yellow.com.eg website is a very rich content site and thus works best when connected to high speed Internet connections. The goal of Mobile Yellow Pages is to quickly deliver the correct business listing information to the Mobile Yellow Pages user. In most cases they will be out and about in the city and trying to find the contact details as quickly as possible. Mobile Yellow Pages is designed to do that.

How will the banners look and what features will they have on Mobile Yellow Pages?
The banners will be much smaller on Mobile Yellow Pages than on Yellow.com.eg, but if you think in terms of proportion, the banners are bigger than on Yellow.com.eg. Meaning that the banners are a very good value for the investment the clients make in them. They always occupy a prominent position just under the header on every page. The mobile banners will offer two very special features. The first is that when the mobile phones cursor moves over the banner the company contact details will automatically be displayed. The second is that the banners will be hot linked to a URL should the advertiser wish to do so. Just like clicking on a banner on the Yellow.com.eg website the Mobile Yellow Pages user will simply click on the mobile banner to visit the URL. Note that not all websites are easily viewed in a mobile phone browser due to the fact that they are optimized for PC browsers.

How are search results displayed on Mobile Yellow Pages?
Search Results and Search Logic is virtually the same on both IYP and MYP. Search Results will now however be based on total IYP and MYP investment on both IYP and MYP. When searches are made on either Yellow.com.eg or Mobile Yellow Pages, the total investment of the customer is calculated based on investment in IYP AND MYP. These search results will be delivered in the exact same order on both IYP and MYP.

How are the banners delivered on Mobile Yellow Pages?
The banners are delivered on Mobile Yellow Pages sequentially. This means that we will create a list of all banners in the rotation and ensure each one gets served equally to mobile devices. Meaning that a new mobile banner is served (delivered to a mobile device) with every mobile user session. Take for example the home page of Mobile Yellow Pages. There is a total of 20 Home Page Banners available. We will create a list of all banners to be delivered – from first sold to the last one sold. From this list of 20 the mobile banner ad server will deliver the banner that is at the top of the list of 20 banners. Once the system serves that banner it goes to the bottom of the list to work its way sequentially back to the top of the list to be served again. It is very important to remember that the delivery of banners may not appear to be sequential if you are refreshing or navigating the home page. The reason being is that simultaneously in another part of Cairo or Egypt or the world….another mobile device may have just been served the next in line mobile banner. Clearly the greatest opportunity to see sequential delivery is when doing a category search on Mobile Yellow Pages.

If I only advertise on IYP do I lose my Investment related search ranking on Mobile Yellow Pages?
No. Both IYP and MYP investment is combined in calculating search result ranking. The same calculations are applied to both IYP and MYP. Clearly investment on MYP will increase the search ranking results on both IYP and MYP.

Will keyword investment on IYP influence the results on Mobile Yellow Pages?
Absolutely YES! KEYWORDS are the key to benefiting in the future of Online and Mobile Yellow Pages. The same search logic and keyword database is used in both Yellow.com.eg and Mobile Yellow Pages. Since June 1st, 2008 both the IYP and MYP keyword databases were cleansed of all indexed display ads and business card directory services and ONLY sold keywords are applied to IYP and MYP search logic. This is an incredible opportunity for advertisers to really prosper and benefit by addition keyword investment.

Is everything available in Arabic and English?
Yes. Everything that is sold on Mobile Yellow Pages will be loaded in both Arabic and English. Just like Yellow.com.eg.

What are Mobile Directory Services?
Mobile Directory Services are similar to the Directory services we sell on IYP but limited to 4 items.
1. LOGO – this directory service allows the client to display their logo.
2. ADD TO CONTACTS – this directory service allows the mobile user to save the contact details of the client to their mobile device.
3. ABOUT US – this directory service offers the client the platform to offer a short 25 word description of their offerings.
4. URL LINK – this directory service offers the user the ability to click on and visit a URL link defined by the client.

Who do I send questions, comments, complaints and suggestions to in regard to Mobile Yellow Pages?
mobile@Yellow.com.eg

Can I still view Yellow.com.eg on a mobile device?
At the time being it has been decided to direct all mobile traffic to the mobile portal. The net result will be a better user experience and easier access to business listing information. Many of today’s mobile device browsers do not support applications that browsers on PC do. It is preferred that the user have a more successful experience on an EYP online property than a frustration one trying to view large images and navigate around a window far too big for most mobile browsers.

What marketing Egypt Yellow Pages is doing to promote Mobile Yellow Pages?
The Egypt Yellow Pages Marketing department is promoting Mobile Yellow Pages heavily in almost all our marketing initiatives as well a specific campaign exclusively to promote Mobile Yellow Pages. There will also be 100’s of thousands of SMS messages sent to promote Mobile Yellow Pages along with a link for the user to access Mobile Yellow Pages directly from the SMS message.

Will IYP and MYP customers appear in bold on Mobile Yellow Pages?
Yes, any investment on IYP or MYP will automatically set the business listing up in bold on Mobile Yellow Pages.