To provide a world class expert healthcare and specialised retail and pharmaceutical service, that enables Egyptian consumers to achieve a high level of wellbeing so that they can live high quality inspired lives
We will inspire the lives of Egyptian consumers by offering total wellbeing, through expert health care advice, high quality products and unique specialised services. We will achieve this in a special and uplifting retail environment with genuine care and understanding and a fast and convenient service.
We achieve excellence through our highly trained, committed and empowered staff, professional chain management and comprehensive distribution system powered by the best technology. We aim to make a difference by improving healthcare delivery and the quality of people’s lives through our expertise, passion and innovation.
New Core Values
- World class delivery – techno savvy, strong network, distribution chain, availability
- Continuous Innovation – trendsetters, modern, style, special
- Expert specialists – trusted advisor, genuine, reliable, training
- Connected – To our family values, staff, customers, community, partners
- Passionate – really want to make a difference to peoples lives